SEO is beneficial to any business with a website. If you do not have an effective SEO campaign, you are losing out on a huge customer base! Find out how SEO can help your business.
The making of the internet along with its heavy usage has revolutionised marketing as a whole. Before the internet became so popular (and it did very quickly) marketing was expensive in relation to what you were getting and was all about TV (video and images), radio (sound) and posters/leaflets (content). Now mix all those marketing methods, which are very unique to each other into one and what do you get? Online marketing, or in other words, search engine optimisation.
So how can SEO help YOUR business?
Nowadays, 9 out of 10 businesses have a website. This is your very own salesperson in a way. It can attract and convert visitors to paying clients 24/7. Think of it this way. Each website in the SERPs is a salesperson standing in a line. Each customer walks down the line looking at what each one has to offer. Chances are, they will have chosen one by the time they get to salesperson number 3, meaning anyone after salesperson three will not even get the chance to show the customer what they have to offer! This same concept applies to websites online, even more so! Statistics show that most customers do not look past the 3rd or 4th listing on the Google results page.
So, back to my point, what use is a website that is not ranking in Google? You may as well not have a website because it will not be found. This is where SEO comes in; it got your website optimised for search engines and ranked preferably at the top of the first page for keywords searched by potential customers.
SEO helps you get found online
Google alone gets 3.5 BILLION searches per day, and it is the go-to platform for anyone looking to research as well as buy a product or service. No one looks at the yellow pages anymore, customers use Google. This makes search engines the perfect place to attract new potential customers to your website, allowing you to achieve your most important business goal – get more clients. Search engine marketing can transform your business.
SEO Can Be Outsourced
Business owners are very busy people, and it is understood that they just do not have the time to sit down for six months to learn and apply SEO to their current website. So, it is best to hire an SEO Agency Hertfordshire to give you a hand. They will take all the stress of off your shoulders and deal with your entire SEO campaign, while you focus on running your business.
Grow Your Brand
Not only can SEO bring a limitless amount of customers to your website, but it will also play a big part in creating a good reputation for your brand and increase your brand awareness. SEO works very closely with social media and many strategies today involve utilizing social media to better your rankings. This means that your business will be growing a following on social media as well as using it as a way of engaging with your customers.
Optimise Your Website
Another way SEO can help your business is by optimising your website not just for search engines, but also for speed. People are very impatient with technology these days and statistics show that 25% of people will leave a website if the loading process takes longer than just 4 seconds! Implementing SEO will speed up your website as it is also one of the many ranking factors. Here you can do a site speed test: https://tools.pingdom.com/.
A few years back, owning and managing a website successfully was not an easy task. Back then, website development, design and optimization was considered highly technical work that could only be done by “geeks” or “nerds”. Fast forward to 2017 and a lot has changed in respect to this. Today, anyone with a laptop or mobile device can set up their own website and successfully optimize it for search engines. Various advancements in technology combined with unlimited information on the internet has made all this possible.
With that said, a certain question may suddenly pop up in your mind? Are the top SEO specialists still relevant in 2018? Do you really need to hire a search engine optimization specialist at a time like this when search engines are constantly changing their algorithms without notice? Well, before we answer this question, it is good to remind yourself of what SEO is all about. SEO is basically the process promoting your website on organic search results.
Part of the reason why many people do not see the need to work with an SEO expert or SEO consultant is because search engine optimization has become too unpredictable. Search engines like Google have made it very difficult and challenging for websites to improve their rankings on search results. This has led to a good number of website owners throwing the towel and abandoning search engine optimization in favor of other online marketing techniques.
However, what most of these people forget is that everyone is still using search engines to browse the web. Search engines are not about to disappear anytime soon and the number of people using them is growing by the day. This is no surprise as search engines are the best way to find anything on the internet. What this means is that you cannot afford to exclude SEO from your digital marketing campaign. It is still mandatory for your website to get listed on search engines results if it is achieve any form of success.
And this is where a qualified and experienced Vancouver SEO consultants comes into the picture. If you are tired of keeping up with the ever changing search engine algorithms and updates, it is high time you consider hiring a search engine optimization expert. A digital marketing expert can do all the difficult and time-consuming work that you are either afraid, too busy or too lazy to do. They can do the walking for you to ensure that your website remains relevant and popular on search engine results pages.
Google alone receives over 40,000 search requests per second. In a day, they process billions of search requests. People are therefore using top search engines to find what they are looking for on the internet. If you run an eCommerce website, it is extremely crucial for you to work with an experienced SEO specialist if you want to raise your website’s conversion rate.
All in all, the best way to be found on the internet is through search engines so why not invest in SEO?
After working with numerous clients we have discovered a growing need for quality SEO services. Every business we encountered was either burned or lied by so many “SEO gurus” or self proclaimed “SEO expert” that those businesses where totally non believers. Now lets get this straight, to be on top of the game you need to have access to the right information and walk the talk. Unfortunately most of the SEO agencies hire cheap outsourcing services from third world countries and expect top notch results. Obviously that the fastest road to fail.