Corporate blogging is a relatively new idea. It’s success or failure remains to be seen. Madison Avenue has set their sites on these platforms due to their huge growth. While a relatively ‘New Medium’, blogs are still a work in progress.

There was a time, not long ago, when blogs were thought of as just online ramblings and looked at only by devotees. Bloggers began to enter the mainstream with up-to-the-minute news and political tidbits that mainstream media couldn’t match. As a controversial marketing tool this may be the beginning of new advertising strategies, or it may fizzle out in a matter of months. Somehow, I don’t see that happening. Read More→

Have a new website you want indexed with search engines? Have an existing website you want to position well in search engine results? Have a good performing website you want to remain competitive? Whatever your reason, you’re sure to benefit from the blog and ping combo.

You may have heard or read about this technique before, but you never realized how it works. Or this may be the first time you have been acquainted with this surefire process. Let’s talk about the basics and the mechanics of the blog and ping strategy. Read More→