Corporate blogging is a relatively new idea. It’s success or failure remains to be seen. Madison Avenue has set their sites on these platforms due to their huge growth. While a relatively ‘New Medium’, blogs are still a work in progress.

There was a time, not long ago, when blogs were thought of as just online ramblings and looked at only by devotees. Bloggers began to enter the mainstream with up-to-the-minute news and political tidbits that mainstream media couldn’t match. As a controversial marketing tool this may be the beginning of new advertising strategies, or it may fizzle out in a matter of months. Somehow, I don’t see that happening.

Advertisers now know there is a great market coming into play with blogs. Blogging’s phenomenal growth, and ease of use, is what has made the difference. And getting ‘noticed’ by other blog masters is a great way for a company to get a leg up in the blogosphere.

Companies looking for ways to utilize the blogging trend know that a great way to ride the blogging wave is a blog on their corporate website. These blogs can be created to appeal to the demographic the company needs to court. The content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself. Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not directly related to the product or service that the company provides.

Corporate blogging is a kind of validation for the blogging movement. It shows how this exciting new medium has really entered the mainstream. Yes, there are those who consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. While blogs can be very positive they do provide a fast way to to easily ‘hoodwink’ customers and make a quick buck with mis-information.

‘Private’ blogs are a great way to communicate with special clients or provide customized service for them. They can be excellent to use in a crisis management situation. Due to their ease of setup and use, companies may have multiple blogs for very specific purposes.

In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide interesting insights into today’s consumers. Today’s customers demand as much information as possible before making their purchases and a blog is one way to provide quick and easy information.

A blog is - A Marketing Tool Not Your Business!