by Abe Cherian
By the time you’ve read this, you will have made a considerable amount of choices since you woke up this morning…
Have you ever actually thought about how many choices you’re required to make each day?
- -Getting out of bed…
- -Hitting snooze (just ONE more time, promise)…
- -What to wear for the day…
- -Going for a morning run vs getting right down to business…
…all decisions you can probably relate to, plus all the ones we’ve surely missed. And those are before you’ve even made it out of the door!
And while your own personal list may seem large on paper, most of these things happen so fast, so automatically, that it really doesn’t take long at all to run through them…
But consider this:
If we are able to make all those decisions quickly, why then does it take so long to take action when it comes to life-changing business or personal decisions?
The truth is, most people let fear and doubt get in their way…
I’ve had many action-worthy ideas that were never brought to fruition, all because I didn’t completely trust in the idea. I doubted my ability to execute them successfully.
In my opinion, those—fear and uncertainty—are the two biggest enemies when it comes to taking the next step in any type of business (or life in general).
You may not be able to control the economic uncertainty, but you can have control over your own situation by having faith in your ability to make decisions.
There are two important factors to making decisions that may work for you:
The first, is data driven.
This is the “commonsense” approach, for most people. The problem with this approach, is that getting tied up with every single detail and fact, can often lead to ‘analysis paralysis’ – thinking about something so much that you never take action.
The second, is instincts – your “gut feeling”.
Throughout your life, you’ve already made a ton of other decisions.
Some of them ended well, while others likely didn’t work out. The result of this, is an entire catalog of experiences that your subconscious is able to draw from. This is what allows you to make educated guesses when time is just not an option.
Some of our best decisions are made this way…
I think there should be a BALANCE between data-driven and instinctive decision making. But the most important thing is to trust your ability to make those decisions and act on them with conviction!
If you have data that gets your excited and gives you a gut feeling that you’d be successful, believe in it and go with it full force…
Here are a few additional resources you might enjoy:
Excellent Books:
Gut Feelings, by Gerd Gigerenzer
How We Decide, by Jonah Lehrer
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About the Author: Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach ‘the right market’ at ‘the right time’, with the ‘right message’. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com
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