How SEO Can Help Your Business?
SEO is beneficial to any business with a website. If you do not have an effective SEO campaign, you are losing out on a huge customer base! Find out how SEO can help your business.
The making of the internet along with its heavy usage has revolutionised marketing as a whole. Before the internet became so popular (and it did very quickly) marketing was expensive in relation to what you were getting and was all about TV (video and images), radio (sound) and posters/leaflets (content). Now mix all those marketing methods, which are very unique to each other into one and what do you get? Online marketing, or in other words, search engine optimisation.
So how can SEO help YOUR business?
Nowadays, 9 out of 10 businesses have a website. This is your very own salesperson in a way. It can attract and convert visitors to paying clients 24/7. Think of it this way. Each website in the SERPs is a salesperson standing in a line. Each customer walks down the line looking at what each one has to offer. Chances are, they will have chosen one by the time they get to salesperson number 3, meaning anyone after salesperson three will not even get the chance to show the customer what they have to offer! This same concept applies to websites online, even more so! Statistics show that most customers do not look past the 3rd or 4th listing on the Google results page.
So, back to my point, what use is a website that is not ranking in Google? You may as well not have a website because it will not be found. This is where SEO comes in; it got your website optimised for search engines and ranked preferably at the top of the first page for keywords searched by potential customers.
SEO helps you get found online
Google alone gets 3.5 BILLION searches per day, and it is the go-to platform for anyone looking to research as well as buy a product or service. No one looks at the yellow pages anymore, customers use Google. This makes search engines the perfect place to attract new potential customers to your website, allowing you to achieve your most important business goal – get more clients. Search engine marketing can transform your business.
SEO Can Be Outsourced
Business owners are very busy people, and it is understood that they just do not have the time to sit down for six months to learn and apply SEO to their current website. So, it is best to hire an SEO Agency Hertfordshire to give you a hand. They will take all the stress of off your shoulders and deal with your entire SEO campaign, while you focus on running your business.
Grow Your Brand
Not only can SEO bring a limitless amount of customers to your website, but it will also play a big part in creating a good reputation for your brand and increase your brand awareness. SEO works very closely with social media and many strategies today involve utilizing social media to better your rankings. This means that your business will be growing a following on social media as well as using it as a way of engaging with your customers.
Optimise Your Website
Another way SEO can help your business is by optimising your website not just for search engines, but also for speed. People are very impatient with technology these days and statistics show that 25% of people will leave a website if the loading process takes longer than just 4 seconds! Implementing SEO will speed up your website as it is also one of the many ranking factors. Here you can do a site speed test: https://tools.pingdom.com/.