Archive for aritcle success

Your Marketing Tool Kit…The Top 5 Essential Tools

When marketing on the internet, sometimes you feel like your head is going to explode! The amount of tools, systems, and services out there can make your head spin.

Every day, there seems to be another “magic tool” that pops up promising millions of visitors to your site and large sums of money in your bank account….effortlessly.

It can get overwhelming and take focus away from what you should be doing to build your business. But there are tools out there that not only make your life easier, but keep your business running on auto-pilot for you.

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A New Look at the 80/20 Rule

By Michelle Howe

The economic recession has made all of us rethink our marketing
plans. What used to work without fail is now either working
poorly or not at all. Companies need to go back to the drawing
board and start again with the basic truths of marketing.

One of the most consistent and true basics of marketing is the
80/20 rule, also known as the Pareto principle. According to
Wikipedia, “The principle was suggested by management thinker
Joseph M. Juran. It was named after the Italian economist
Vilfredo Pareto, who observed that 80% of income in Italy was
received by 20% of the Italian population. The assumption is
that most of the results in any situation are determined by a
small number of causes.”

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